Pacifica Labs, Inc.

My most recent work has involved advising company founders on ways to improve user engagement/experience and developing copy. Below see a sample of screens. For example, I wrote set of stressful situation mindfulness scripts available in-app. These can be made available to potential clients free of charge upon request. 

I also advised on development of a seven-day introductory track that guides users through principles of Cognitive-Behavioral Therapy and use of the app. Below is an example of an introductory track script along with the image of Milo, the fictional character who presents the scripts on the in-app video series. Listen to full script and video here. 

Meet Milo...

Like many of us, Milo's feelings sometimes get the better of him. He gets anxious and doubts himself. He gets frustrated and snaps. He worries about the future and his place in it. In these moments he's convinced these feelings will last forever...though they never do.

Most days, Milo also hast times where he feels happy, creative, or energetic. But, when bad emotions hit, he often forgets about these positive moments. In these times, Milo can't see clearly, though he's been here many times before. Milo means well. Life just happens, and he reacts. But, by jumping from feeling to feeling, Milo can't see the patterns at play...